Crisis communication in practice
Short pieces on how companies communicate when something goes wrong — what works, what doesn’t, and why most mistakes can already be made in the first hour.
- 1 September 2026 · 3 min
Crisis communication and AI
Can we use AI in crisis communication? Yes, of course — but only very carefully. When you know what you are doing and what you want to say. When you are the one running the communication, you are prepared and you know what needs to happen. In other words, when you are the one holding the steering wheel.
AIRead the article → - 26 August 2026 · 3 min
The first hour of a crisis
The first hour of a crisis is the hardest and the most important. It comes down to two things — recognising the crisis and not panicking.
First hourRead the article → - 26 August 2026 · 3 min
Why the lawyer should not do the talking
In crisis communication a company is represented by one voice. It gives the statements and answers the media. In a simple crisis this can be a member of the leadership team or a spokesperson; in a serious crisis it should certainly be the most senior manager — usually the CEO.
One voiceRead the article → - 26 August 2026 · 3 min
A crisis is an opportunity
Our own human experience tells us this too. You get to know a person best in a crisis. The same goes for companies.
ReputationRead the article →