A one-day management training, a crisis communication course and a tailored crisis manual — in a single product.
Most reputational damage happens in the first 24 hours. By then there is no room left to work out what to do.
Companies rarely fail for lack of good will. They fail because they have no designated crisis team, no single voice, no prepared statement and no decision about who is allowed to speak.
“It takes 20 years to build a reputation and five minutes to ruin it.”
A question for management: what is your company’s reputation worth — and what would losing it cost?
The kit is not a lecture. You leave ready for a crisis — trained, with completed documents, names, contacts and checklists you open when it happens and follow step by step.
A one-day workshop at your company. The programme takes your management through a discussion of your organisation’s real risks and makes you think through the crises that could happen.
A crisis communication course your management works through at its own pace. Every module comes with tasks and a workbook of 15 worksheets.
Thirteen templates and checklists that you fill in with your company’s details. Five you complete before a crisis; the rest you open during and after one.
Every module has a theory section, examples from real crises and tasks whose output becomes part of your manual.
What a crisis is and when a problem becomes one. Types of crisis — safety, reputational, systemic, natural, political. Your audiences and the order in which you inform them. How quickly you even find out about a problem, and who has the right to name it.
What a company draws on in a crisis: trust and culture inside the company, management style, its communication position in the market and on social media, its community, past “sins”. The basic equipment — crisis team, manual, audiences, communication assets.
Organisational procedure and decision-making: who convenes the team, who decides, who speaks for the company. The legal framework — what must not be communicated with regard to GDPR and ongoing investigations. Communication templates and checklists.
What to do once a crisis is discovered: convene the team and assign tasks, establish the facts and separate them from assumptions, decide whether to bring in a lawyer and communication professionals, prepare a core statement. A holding statement for the media, and why “no comment” doesn’t work.
How to build a statement: facts, emotion, responsibility, next steps, solution, prevention. A communication plan, the order of audiences, monitoring reactions and dealing with the media. The company’s representative — a company speaks with one voice.
Communication is not a one-off: the first statement is only the beginning, and silence means losing control. Closing the story, concrete measures, internal communication and thanking people. Trust is rebuilt not with announcements but with actions and visible change.
The most common mistakes: “no comment”, waiting for the media, letting the lawyer take over the communication, staying silent too long, blaming the customer, internal conflicts in public. A crisis is an opportunity — it brings attention and the chance to show responsibility, values and competence.
For more than 30 years Eva Babitzová has been one of the leading figures in Slovak media, marketing and communication. She studied physics at the Faculty of Mathematics and Physics of Comenius University, but began her professional career as a journalist and presenter. She has spent most of her career in senior management. For many years she ran Rádio Expres, and she headed the advertising agency Mark BBDO and the PR and events agency Media Central. She also chaired the Association of Radio and Television Stations of Slovakia and the Advertising Standards Council.
Today she runs her own agency, Promo Punkers (opens in a new window), which develops strategies and communication solutions.
“Deal with the problem first. Communicate straight after.”
“I recommend it without hesitation. If you think you don’t have time for crisis communication, a crisis will show you that you do. Only by then it comes at the cost of your reputation and at the expense of other things. With this workshop you go through it on your own, at your own pace, whenever you choose. Simple and practical — not only because we put together a crisis manual for ourselves, but also because nobody involved will be improvising when something happens.”
“I realised how important crisis communication is for a company. Existentially important, literally. A responsible manager prepares their company — because, as Eva says, you won’t figure it out in the middle of a crisis.”
For management that wants to build its crisis manual on its own.
€1,490excluding VAT
Build your manual knowing you have not overlooked anything important.
€1,790excluding VAT
We build your crisis manual together — at a workshop in your company.
€2,900excluding VAT
Can we use AI in crisis communication? Yes, of course — but only very carefully. When you know what you are doing and what you want to say. When you are the one running the communication, you are prepared and you know what needs to happen. In other words, when you are the one holding the steering wheel.
Read the article →The first hour of a crisis is the hardest and the most important. It comes down to two things — recognising the crisis and not panicking.
Read the article →In crisis communication a company is represented by one voice. It gives the statements and answers the media. In a simple crisis this can be a member of the leadership team or a spokesperson; in a serious crisis it should certainly be the most senior manager — usually the CEO.
Read the article →